Rum’un: A Tasmanian mascot

Background image: Rum’un: A Tasmanian mascot
Credit: Rum’un: A Tasmanian mascot, 2025. Image: IO Studios
Commissioned by the Tasmania Football Club

When and What

  • Now
  • Commission

Summary

  • A Terrapin take on the traditional sports mascot
  • Rum’un is designed for community engagement in the brand building phase of the Tasmania Football Club
  • Developed to a brief from the TFC

Impact

  • Designed through extensive consultation with young Tasmanian footballers, students and Tasmanian devil experts
  • Built using reclaimed materials, including thousands of strips of discarded school uniforms
  • Build process included a week-long residency at New Norfolk High School
  • Reaching sports-loving audiences all around Tasmania
A student is sitting at a table with their head down, paying close attention to what they are doing, pinning pins into a map of school logos. These logos are all of the schools who have donated uniforms to the fur of Rum'un the TFC Devil Mascot. An unfinished Rum'un is hanging in the background, this was a making residency for artist Bryony Anderson to make the mascot with students from New Norfolk High School
Rum’un: New Norfolk High School residency, 2024. Image: Hannah Todd
A group of students from New Norfolk High School sit around a table with the designer and maker of the TFC Devil Mascot, Bryony Anderson. Bryony is showing the students her initial designs.
Rum’un: New Norfolk High School residency, 2024. Image: Hannah Todd

Description

The brief: reimagine a sports mascot to be uniquely Tasmanian, working with as many young AFL fans as possible. From this, Rum’un was born.

We were commissioned by the fledgling Tasmania Football Club to design and build them a mascot in collaboration with Tasmanians. Designer Bryony Anderson headed out on the road, consulting with junior football players and school students to understand what they wanted in a mascot. The answer: tattoos, footy skills, and fearsomeness (but not too scary, for the little kids).

Rum’un: A Tasmanian mascot, for the Tasmania Football Club. This is a close up of red around the eye, fur and nose.
Rum’un: A Tasmanian mascot, 2025. Image: IO Studios

Interested in collaborating with us?

  • A group of students from New Norfolk High School sit around a table with two creatives, devising a story for Rum'un the TFC mascot
    Rum’un: New Norfolk High School residency, 2024. Image: Hannah Todd
  • TFC Devil Mascot Designer and Maker, Bryony Anderson is in the foreground cutting fabric, and the student in the background is sitting at a table with their head down, paying close attention to what they are doing, pinning pins into a map of school logos. These logos are all of the schools who have donated uniforms to the fur of Rum'un the TFC Devil Mascot. An unfinished Rum'un is hanging in the background, this was a making residency for artist Bryony Anderson to make the mascot with students from New Norfolk High School
    Rum’un: New Norfolk High School residency, 2024. Image: Hannah Todd
  • This is a map of school logos, these logos are all of the schools who have donated uniforms to the fur of Rum'un the TFC Devil Mascot. An unfinished Rum'un is hanging in the background, this was a making residency for artist Bryony Anderson to make the mascot with students from New Norfolk High School
    Rum’un: New Norfolk High School residency, 2024. Image: Hannah Todd
Rum’un at Agfest, 2025. Image: Hannah Todd
Rum’un at Agfest, 2025. Image: Hannah Todd